Digital
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that...
Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation
Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added...
Marketers Need to Make Peace With Twitter
LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It's safe to say that marketers fall into three categories when it comes...
HSN's Mobile Manuveurs
Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front...
Chicago's Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago's Field Museum of Natural History ...
Americans Watching More Online Video
According to a recent comScore study, Americans watched 21.4 billion online videos in July, an increase of 88% over the same month last year...
Tennis Championship Goes Mobile to Lure Fans
When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily...
LA Sunset Strip Clubs Hold Twittercrawl
By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns...
JetBlue Goes Social to Promote LA-Bound Flights
If you don't recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you've revealed two things about yourself: You're not part of the digital...
Social Marketing Pointers From Sarah Hofstetter
As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those...
Publishers Leaving Billions on the Table: Rubicon
Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project...
Mobile Meets its Maker
Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling...
