Digital
Younger Marketers Quicker To Embrace Multichannel Efforts: Survey
Younger marketers’ use of e-mail, social and mobile channels is no surprise to anyone. But a channel use survey from Pitney Bowes did uncover another channel preference that was unexpected: Marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix....
SocialMoms Display Ads Deliver Mommy Voices for Mrs. Meyer's
User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers...
Quidsi Peddles Diapers, Soap and Beauty within Facebook
Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse ...
Facebook versus Google or Facebook fueling Google?
I just attended Citi's 21st Annual Entertainment, Media and Telecommunications Conference in Phoenix, and a major topic among the financial analyst community is the potential impact of Facebook on Google...
The Shifting Landscape of TV Advertising—Content (and the Consumer) Are King
While consumers will always love watching video content on large panel high-definition displays, this method of content distribution is in a state of flux. ...
Why CPG Firms Need a Holistic View of Digital Spending
CPG companies on average spend six percent of their marketing budgets on online media, half of what other companies in other industries are spending. Clearly, there is an enormous untapped opportunity for the CPG marketer who gets it right. ...
On the Grow?
We've all seen the usage statistics for mobile: More people using more advanced cellphone features such as mobile Web and barcode scanners more and more...
Volvo Stakes Claim to Twilight
Apparently vampires can sell everything to teens and tweens, from fast food to packing tape. But cars? Car maker Volvo says it has proof O-positive that...
Coldwell Banker is Rebuilding Home Selling on a Web 3.0 Foundation
Last July, Coldwell Banker broke YouTube. They didn't mean to. But they were uploading agent videos to their new On Location branded channel and added...
Marketers Need to Make Peace With Twitter
LOVE IT OR LOATHE IT, MARKETERS NEED TO MAKE PEACE WITH THE MICROBLOG SERVICE It's safe to say that marketers fall into three categories when it comes...
HSN's Mobile Manuveurs
Home Shopping Network is best known for its cable presence and for selling online through HSN.com, which accounts for 30% of its revenue. But in August the direct retailer opened a third-screen sales front...
Chicago's Field Museum Goes Mobile
Ever feel the urge to chuck the cubicle life, swap your Blackberry for a blue beard, and swash and buckle around the Spanish Main? Visitors to the “Real Pirates” exhibit at Chicago's Field Museum of Natural History ...
