The Quest for Digital Set-Top Viewing Stats
The cable television industry has long thought that Nielsen Media Research’s sample of viewers is far too small to count the hundreds of channels that many customers now receive. For that reason, Time Warner Cable is testing a new audience measurement system in Hawaii aimed at detecting what shows are being watched across 200,000 advanced set-top boxes. ...
ESPN Bets on the Breeders' Cup
This past Saturday a 50-1 shot won the Kentucky Derby. ESPN is pretty sure its odds of successfully marketing the Breeders’ Cup are better than that. ...
Cable Industry Prepares for Crisis Management
The government has mandated that by the end of 2006 most American homes must be able to receive digital signals from their local broadcast stations. Some cable television executives are calling this a marketing dilemma for their industry--and a self-described "crisis manager" addressed attendees of last week's Cable Television Public Affairs conference in Washington to help prepare them for the worst....
Cable Network Addresses Asian Americans
Backed by the powerful Comcast Corp., a new cable network aimed at Asian American viewers will try to tap into what the U.S. Census estimates is $363 billion in spending power. ...
