Big Brands Tap TiVo's New Marketing Platform
(Promo) Ad skippers, beware. TiVo is out with a new tool to get ads in front of viewers who like to hit that fast-forward button when the commercials air....
TV Blitz Helps Ask.com Grow Market Share
During the past 14 months, Ask.com has run two heavy TV campaigns. The first was in September 2005, the second March 2006. ...
Peyton’s Place
Here’s a bit of unsurprising news for Sunday afternoon television enthusiasts: Indiana Colts quarterback Peyton Manning is the National Football League’s “Most Marketable Player,” according to a survey of sports marketing and media executives....
All Meat, No Tomatoes
In a scant six months, Burger King's television commercials have gone from the sublime to the ridiculous....
The ROI of Television Advertising
Nearly 80% of advertisers say traditional television advertising has become less effective. Or: Half of all U.S. adult Internet users say TV captures their interest most effectively. The answer? Both. ...
High Concept, Low Impact
The theater industry code for well-intentioned efforts that fall short is " the director had a concept." Westin Hotels and Resorts' latest advertising campaign, titled " This is how it should feel," has a concept....
Hey Rory, Read Dwight's Blog Lately?
Viewers have powerful connections with the television characters they love. After all, unlike movie stars (or their brothers), TV stars like William Shatner – in guises such as Captain Kirk, T.J. Hooker and Denny Crane -- visit their homes weekly or even daily. That makes for a powerful emotional connection that translates into ratings -- and that translates into advertising dollars. ...
Will Nielsen Help Marketers Find Magna Cum Ratings?
The college market has always been a tricky topic for marketers at cable and broadcast television networks across the nation. Nielsen Media Research will soon begin measuring viewership in college dorms, and the findings will undoubtedly spur many all-nighters in the marketing departments of broadcast and cable networks everywhere....
Party On: How NBC Used Viewing Parties to Goose “The Biggest Loser”
“It ain’t nothing but a party,” the J. Geils Band sang several decades ago. But for some TV shows, parties can boost word of mouth, Website visits, and ratings....
ESPN Brings Latino Marketing On The Road
The contest is the centerpiece of Disney-owned ESPN’s multi-million dollar marketing campaign it launched this summer to get that word out that its properties are the only Spanish-speaking vehicles for the NFL and soccer. ESPN Deportes includes Spanish-language versions of ESPN The Magazine, ESPN.com, ESPN Radio and ESPN television. ...
DVRs Don't Have to Spell Death to TV Ads
Television stations can blunt the ad-skipping damage from digital video recorders (DVRs) such as TiVo by creating spots that elicit a strong emotional response from the audience....
Broadcast vs. Cable: Who's Zooming Who?
As marketers mull over decisions in the next month on whether to shift more money from the broadcast networks to the cable networks in the 2005-06 television season, the spinmeisters have been out in force on both sides....
