Scare Tactics: FearNet Isn't Afraid of Multiplatform Marketing
(Direct) To the meek, managing content across multiple channels can be a daunting — one might even say scary — task. But Comcast wasn't afraid of marketing plans going bump in the night when it launched FearNet, a new horror programming channel being offered via video on demand, online and mobile devices. The Philadelphia-based company is using an integrated campaign of online marketing, print and television advertising to promote the channel, which debuted last Halloween. ...
Summer Lovin': Who Needs the Beach When I've Got TV?
Back in the day, television was a dead zone after Memorial Day. All the good shows had wrapped up their new episodes for the season, and there was nothing left to do but read books, go to the beach or – heaven forbid – talk to your family....
Idol Chatter: Buy Now, Sing Later
Is there no respite from advertising on television? For every move a consumer makes to avoid being solicited, the networks come up with a countermeasure. As a result, product placement and in-show pitches are at an all-time high. ...
Time Warp: Doctor Who's U.S. Web Presence Could Use a Check-Up
Do you need a Doctor? If so, I'd suggest heading across the pond, because his online presence here is a little skimpy. I'm talking of course about "Doctor Who," the BBC's time lord who has gone through 10 different incarnations since his debut in 1963. ...
Canned Brands
(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals....
The Artless Dodge-r: Driving Kids Towards – Or Away From – The TV
Take note of two late-April television campaigns before you flip the calendar page: The first commercial is an extremely unfortunate ad for a Dodge Caravan minivan. Place your order before April 30 and the good folks at Dodge will include a built-in DVD player for the passengers in the back seat. The second spot – ...
A Royal Flush: The Monarchy Doesn't Translate Well in Advertising
Cruel Britannia: For all England's experience with monarchy, the men and women of the royal court simply don't translate well to television commercials....
Q&A: infoUSA Chairman/CEO Vin Gupta
Advertising during the Super Bowl is a must for marketers of motor vehicles, soft drinks, and motion pictures. But for mailing list providers, not so much...
Bowl Ads Still Neglect Basic SEM Blocking and Tackling
(Searchline) Ninety million people sat down to watch a lot of commercials last Sunday night, and a football game broke out. ...
Lost No More
(Promo) ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, thanks to muddled plots and constant reruns....
PeTV: Doctors Foster and Smith Turns to Television to Promote Catalog
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January....
The Katzenjammer Vids: Bad Marketer, Bad Marketer
As it happens, the howling and mewing elicited by two commercials were from man and animal in equal amounts. The first spot, in the "shoulda known better" category, comes from PetSmart....
