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The Mobile Mob

Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is

Sure, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with a screen the size of a credit card. For five simple rules on designing e-mail for the portable inbox, continue reading on Direct Magazine.

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