How they like to watch. By a wide margin, dedicated media devices are preferred for mobile TV viewing over multi-purpose handhelds such as cell phones, PDAs and smart phones, according to a study of blogosphere conversations. The study, by Boulder, CO-based market intelligence firm Umbria Inc., also found that men posted two-thirds of the comments about mobile TV usage. Bloggers were more likely to download mobile TV content versus view it in real time, as well. Highlights of the study and information on ordering the complete report is available at http://www.umbrialistens.com/.
Read all about it. ZapTXT has launched "RSS Search To Go," a new service to provide Web users with a way to insure they are notified when information of interest is posted online. Users can sign up for a free account at http://zaptxt.com/home, which will allow then to create custom searches to track RSS-enabled sites for specific keywords. ZapTXT then continually monitors the Web sites and RSS feeds specified by the user and sends an alert (via e-mail, IM, SMS text message, or special RSS feed) when that keyword is published in a headline. The Mountain View, CA-based company also offers a free widget enabling online publishers and bloggers to alert readers whenever their Web site is updated, or whenever a new headline or comment that includes certain keywords is added.
Meeting on the left coast... The BlogWorld & New Media Expo is set for Nov. 8-9, 2007 at the Las Vegas Convention Center. According to show producer Libby Durfee, the event will provide a platform for businesses to connect with established corporate and mainstream bloggers, vloggers (video bloggers), podcasters, Internet radio broadcasters, and other new media outlets. Seminars appealing to blogging needs like increasing readership, monetizing a blog and the influence of blogs in politics will also be featured. For information, visit http://www.blogworldexpo.com.
…And meeting on the right. Business Capital Edge will hold Social Media 2007 on Jan. 30-31 at the InterContinental Buckhead Atlanta. The event will offer presentations and case studies from corporations and organizations involved in blogging and podcasting. The event is geared towards communications, PR and advertising professionals. Speakers include representatives from organizations including IBM, Southwest Airlines, Scotiabank and Johns Hopkins University School of Medicine. Details can be found at http://www.socialmedia2007.com.
