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Search Overtaking E-mail? Pshaw!

Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries "bullsh*t."

Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project.

The percentage of Internet users who perform online searches on a typical day has risen steadily from about one-third in 2002 to 49%, according the Pew report.

“With this increase, the number of those using a search engine on a typical day is pulling ever closer to the 60% of Internet users who use e-mail, arguably the Internet’s all-time killer app, on a typical day,” said the report.

Can you say: “bullsh*t?”
Continue reading more from Ken Magill on Direct Magazine...

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