NBCOlympics.com Not a Video Ad Magnet

Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal about video format and access kept online viewership at www.NBCOlympics.com — and online video ad revenues—artificially low, according to an analysis by marketing research firm eMarketer.
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