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Out of Stock Items Are an Opportunity to Gain a Customer

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer?

If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock—and build your database at the same time.

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