(Promo) The Levi’s brand is using the power of celebrity and music downloads to appeal to consumers in a new digital campaign. The initiative, part of Levi’s “Live Unbuttoned” campaign, lets people “unbutton” artists’ music and download samples of tunes from R&B star Estelle, "lyrical wizard" Wale and Nikka Costa
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(Promo) The Levi’s brand is using the power of celebrity and music downloads to appeal to consumers in a new digital campaign. The initiative, part of Levi’s “Live Unbuttoned” campaign, lets people “unbutton” artists’ music and download samples of tunes from R&B star Estelle, "lyrical wizard" Wale and Nikka Costa.
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