E-News to Go

Woof Wide Web. BOY the Dog (http://www.boythedog.com/) has debuted as a virtual destination for pet owners. The site will feature a blog; a link to the Rainbow Bridge site for pet owners grieving over the loss of a loved companion; pet apparel and custom designed toys for sale; and music-downloads.

Aw, Mom. DECA (http://www.deca.tv/) has launched CoolMom (http://www.coolmom.com/), a new professionally produced video site. The site is hosted by Daphne Brogdon, who currently appears on the TV Guide Channel weekly series "The Fashion Team" and the CNN Headline News show "Showbiz Tonight." Daphne offers candid opinion about aspects of her personal life and those greater issues all moms deal with, but don't discuss. Segments will include, 'I Hate This Book,' 'Food Fanatic Moms,' 'Water Cooler,' 'Mother's in law Day' and 'Dining with Kid in Tow.'

Get it together.On-demand corporate social network Socialcast (http://www.socialcast.com) provider has upgraded its software to allow users to integrate with third party services such as Twitter and YouTube. Socialcast—built on a software as a service (SaaS) platform—has created customized social networking sites for companies including alternative music-inspired apparel retailer Hot Topic.